About our company

Shandong Xinsenyao, located in Qingdao, Shandong Province, is an innovative technology enterprise integrating cellulose processing and biochemical research, development, production, and marketing. The company specializes in the production and sale of hydroxyethyl cellulose, hydroxypropyl methylcellulose, and pharmaceutical-grade hydroxypropyl methylcellulose, with a domestic market share exceeding 29%.
 
With over a decade of experience in domestic and international trade, the company boasts extensive trading experience. Thanks to its superior product quality, strong reputation, and innovative marketing strategies across multiple key sectors, its products are sold well both domestically and internationally. With an outstanding sales performance and network, Xinsenyao consistently achieves record sales figures year after year. Focusing on product quality and customer satisfaction, Xinsenyao continuously strives to improve customer service.

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Our company’s hydroxyethyl cellulose project adopts multi-step etherification synthesis and new continuous washing and water-discharging technology, filling the technical gap in Shandong Province and taking the lead in China. Through technological innovation, the substitution degree of hydroxyethyl cellulose products produced by the company is 30-35% higher than that of other traditional processes, and the product indicators are stable and the quality is reliable. In practical applications, it is significantly stronger than domestic products in the same industry. Our company’s hydroxyethyl cellulose products are widely used in daily chemicals, latex coatings, polyvinyl chloride, ceramics and agricultural production. The product has huge market potential and broad development prospects.
Our company attaches great importance to R&D investment and currently has 4 invention patents and 21 utility model patents. The company’s hydroxyethyl cellulose project has been listed in the second batch of preferred projects for the conversion of new and old kinetic energy in Shandong Province and key projects in Zibo City. Relying on scientific and standardized management, continuous R&D investment, and strong scientific and technological strength, the company has successfully passed the ISO9001, ISO14001, and ISO45001 certification systems, and won the honorary titles of National High-tech Enterprise, Shandong Province’s “Gazelle” Enterprise, Provincial “Specialized and New” Enterprise, Provincial New Materials Leading Enterprise, Municipal Enterprise Technology Center, Municipal “Specialized and New” Enterprise, etc. From 2020 to 2023, it has been rated as a science and technology-based small and medium-sized enterprise by the Ministry of Science and Technology for four consecutive years.

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